How much can my Bloomsbury property earn on Airbnb?

A well-presented one-bedroom apartment in Bloomsbury typically earns £3,300–£5,600 gross per month, depending on specification and proximity to the universities. Long academic bookings trade a little nightly rate for far steadier occupancy.

Is short-term letting allowed in Bloomsbury?

Yes. Bloomsbury follows London's standard 90-night rule for entire-home short-term lettings. Beyond 90 nights per calendar year, planning consent may be required from the London Borough of Camden. Staymo tracks your nights and keeps the calendar compliant.

How quickly can you get my property live?

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

CENTRAL LONDON · WC1

Airbnb & Short-Let Management
Bloomsbury

Maximise your rental income with fully managed short- and mid-term lets.

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40%

avg. revenue uplift 
vs long-let

THE BLOOMSBURY SHORT-LET MARKET

What demand actually looks like in WC1

7.1

Avg. guest stay (nights)

68%

International guests

24%

Business travellers

86%

Weekend occupancy

88%

Weekday occupancy

Sept–June

Peak demand

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why Bloomsbury earns more

Bloomsbury is built around institutions rather than attractions. UCL, the University of London, SOAS, Birkbeck, the British Museum and a cluster of specialist hospitals sit inside a few Georgian squares. Their visitors come for a purpose and a fixed period, which produces the longest average stays of any central London postcode and a calendar that follows terms, not holidays.

Bloomsbury market overview

Average daily rate

£210 – £390

Avg. occupancy rate

84 – 90%

Best months

September – June, university terms, conference season

Key demand drivers

University College London, the British Museum, University of London and SOAS, Great Ormond Street and specialist hospitals, Russell Square, King's Cross and St Pancras

Typical property

Georgian conversions, garden square flats, purpose-built apartments

Uplift vs long-let

Up to

40%

CENTRAL LONDON · WC1

What makes Bloomsbury different

Stays measured in weeks

Visiting professors, postgraduate researchers and staff on exchange rarely need three nights. They need a month. Longer bookings mean fewer changeovers, lower cleaning costs and an occupancy line that stays flat while tourist postcodes rise and fall.

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

85.3 %

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

Quiet at the centre of things

Georgian terraces and private garden squares give Bloomsbury a residential calm that Covent Garden and Soho cannot offer, while both are a short walk away. Guests who have been priced or crowded out of the West End book here on purpose.

Everything managed.

Simple, commission-based pricing

From 12% of your rental revenue

Get Estimate

Book a Call

HOW IT WORKS

Live in days, not weeks.

First call

15 minutes

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

Property setup

~3 days

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

Start earning

+41% avg. revenue uplift

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

COMPLIANCE

What Bloomsbury landlords need to know

Regulations in Bloomsbury fall under the London Borough of Camden and the standard Greater London short-let framework. We handle the detail — here's what matters.

THE 90-NIGHT RULE

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.