How much can my Borough property earn on Airbnb?

A well-presented one-bedroom apartment in Borough typically earns £3,300–£5,600 gross per month, depending on specification and distance from the market. Warehouse conversions with character interiors consistently sit at the upper end.

Is short-term letting allowed in Borough?

Yes. Borough follows London's standard 90-night rule for entire-home short-term lettings. Beyond 90 nights per calendar year, planning consent may be required from the London Borough of Southwark. Staymo tracks your nights and keeps the calendar compliant.

How quickly can you get my property live?

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

SOUTH LONDON · SE1

Airbnb & Short-Let Management
Borough

Maximise your rental income with fully managed short- and mid-term lets.

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40%

avg. revenue uplift 
vs long-let

THE BOROUGH SHORT-LET MARKET

What demand actually looks like in SE1

5.4

Avg. guest stay (nights)

62%

International guests

26%

Business travellers

92%

Weekend occupancy

85%

Weekday occupancy

Apr–Oct

& December

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why Borough earns more

Borough sells something most of central London cannot: the sense of a neighbourhood. Guests choose it over Soho or Covent Garden because the streets are lived-in, the restaurants are independent and the market has been trading on the same corner for centuries. That preference shows up in the booking data as longer weekend stays and a high rate of repeat guests.

Borough market overview

Average daily rate

£210 – £390

Avg. occupancy rate

85 – 91%

Best months

April – October, December, food festival weekends

Key demand drivers

Borough Market, Bankside and Tate Modern, London Bridge Station, The Shard, Guy's Hospital, Southwark Cathedral

Typical property

Warehouse conversions, modern apartments, period townhouses

Uplift vs long-let

Up to

40%

SOUTH LONDON · SE1

What makes Borough different

A market that sets the calendar

Borough Market trades most of the week and draws visitors in its own right, not as an add-on to a sightseeing route. Guests plan weekends around it and book accommodation within walking distance, which lifts Friday and Saturday rates well above the surrounding postcodes.

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

85.3 %

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

Central London that feels residential

Georgian streets, independent cafés and small creative studios sit beside new apartment blocks. Visitors who want to stay somewhere real rather than somewhere central choose Borough deliberately, and they tend to book longer and return.

Everything managed.

Simple, commission-based pricing

From 12% of your rental revenue

Get Estimate

Book a Call

HOW IT WORKS

Live in days, not weeks.

First call

15 minutes

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

Property setup

~3 days

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

Start earning

+41% avg. revenue uplift

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

COMPLIANCE

What Borough landlords need to know

Regulations in Borough fall under the London Borough of Southwark and the standard Greater London short-let framework. We handle the detail — here's what matters.

THE 90-NIGHT RULE

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.