How much can my Holland Park property earn on Airbnb?

A well-presented one-bedroom apartment in Holland Park typically generates £4,800–£8,500+ gross per month, depending on the property's specification, exact location and seasonality. Garden-facing villas and homes closest to the park achieve the strongest returns during the Opera Holland Park season.

Is short-term letting allowed in Holland Park?

Yes. Holland Park follows London's standard 90-night rule for entire-home short-term lettings. You can generally let your property for up to 90 nights per calendar year without planning permission. If you intend to exceed this limit, planning consent may be required from the Royal Borough of Kensington & Chelsea. Staymo monitors your bookings and helps keep your property compliant.

How quickly can you get my property live?

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

WEST LONDON · W11

Airbnb & Short-Let Management
Holland Park

Maximise your rental income with fully managed short- and mid-term lets.

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40%

avg. revenue uplift 
vs long-let

THE HOLLAND PARK SHORT-LET MARKET

What demand actually looks like in W11

4.5

Avg. guest stay (nights)

68%

International guests

22%

Business travellers

89%

Weekend occupancy

80%

Weekday occupancy

May–Sept

Peak demand

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why Holland Park earns more

Holland Park is one of West London's most affluent residential addresses, built around 22 hectares of woodland, formal gardens and an open-air theatre. The Holland Park Opera season and Notting Hill Carnival bring sharp, well-defined demand peaks, while Kensington High Street and Portobello Road keep the area busy with leisure guests year-round. Victorian villas and garden apartments give the area a distinctive, high-value product that few London postcodes can match.

Holland Park market overview

Average daily rate

£190 – £340

Avg. occupancy rate

84 – 90%

Best months

May – September (Holland Park Opera Season, Notting Hill Carnival)

Key demand drivers

Holland Park, Design Museum, Notting Hill Carnival, Kensington High Street, Portobello Road

Typical property

Victorian villas, garden apartments, boutique period conversions

Uplift vs long-let

Up to

40%

WEST LONDON · W11

What makes Holland Park different

Holland Park Opera and garden guests

The open-air Opera Holland Park season draws culturally engaged leisure guests who want to stay within walking distance of the park. This creates a reliable summer demand peak alongside the neighbourhood's year-round garden-square appeal.

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

85.3 %

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

Notting Hill and Portobello leisure stays

Portobello Road Market and Notting Hill Carnival bring an international leisure crowd to the immediate area, while Kensington High Street's shopping keeps footfall strong outside the carnival weekend itself.

Everything managed.

Simple, commission-based pricing

From 12% of your rental revenue

Get Estimate

Book a Call

HOW IT WORKS

Live in days, not weeks.

First call

15 minutes

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

Property setup

~3 days

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

Start earning

+41% avg. revenue uplift

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

COMPLIANCE

What Holland Park landlords need to know

Regulations in Holland Park fall under the Royal Borough of Kensington & Chelsea and the standard Greater London short-let framework. We handle the detail — here's what matters.

THE 90-NIGHT RULE

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.