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CENTRAL LONDON · W1U

Airbnb & Short-Let Management
Marylebone Village

Maximise your rental income with fully managed short- and mid-term lets.

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Marylebone Village
40%
avg. revenue uplift

vs long-let

THE MARYLEBONE VILLAGE SHORT-LET MARKET

What demand actually looks like in W1U

5.7

Avg. guest stay (nights)

74%

International guests

22%

Business travellers

92%

Weekend occupancy

87%

Weekday occupancy

Apr–Oct

& December

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why Marylebone Village earns more

Marylebone Village trades on restraint. Georgian streets, independent shops and destination restaurants sit a few minutes from Oxford Street without any of its noise, and Regent's Park is at the top of the High Street. Guests who could stay in Mayfair choose here for the quiet, and they pay premium nightly rates to get it. Repeat bookings are unusually common.

Marylebone Village market overview

Marylebone Village market overview

Average daily rate

£260 – £500

Avg. occupancy rate

85 – 91%

Best months

April – October, December, fashion and retail event weeks

Key demand drivers

Marylebone High Street, Chiltern Street, Regent's Park, Harley Street medical district, Wigmore Hall, Selfridges and Bond Street

Typical property

Georgian conversions, mansion block flats, designer apartments

Uplift vs long-let

Up to
40%

CENTRAL LONDON · W1U

What makes Marylebone Village different

The hotel alternative

Guests here are choosing an apartment over a five-star room, and they judge it by the same standard. Interiors, linen and check-in matter more than location, because the location is already assumed. Properties presented to that level hold rates that nearby postcodes cannot.

The hotel alternative

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

85.3 %

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

Guests who come back

Marylebone Village has a high proportion of returning visitors: international families, fashion buyers and executives who use London several times a year. Repeat guests book direct dates in advance, which fills the shoulder months without discounting.

Guests who come back

HOW IT WORKS

Live in days, not weeks.

1
First call

First call

15 minutes

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

2
Property setup

Property setup

~3 days

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

3
Start earning

Start earning

+41% avg. revenue uplift

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

COMPLIANCE

What Marylebone Village landlords need to know

Regulations in Marylebone Village fall under the City of Westminster and the standard Greater London short-let framework. We handle the detail — here's what matters.

THE 90-NIGHT RULE

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.

HOW IT WORKS

The detail, upfront

How much can my Marylebone Village property earn on Airbnb?

-
+
A well-presented one-bedroom apartment in Marylebone Village typically earns £4,100–£7,200 gross per month, depending on specification and street. Designer interiors close to the High Street and Regent's Park achieve the strongest rates.

Is short-term letting allowed in Marylebone Village?

-
+
Yes. Marylebone Village follows London's standard 90-night rule for entire-home short-term lettings. Beyond 90 nights per calendar year, planning consent may be required from the City of Westminster, which monitors short lets closely. Staymo tracks your nights and keeps the calendar compliant.

How quickly can you get my property live?

-
+

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

-
+

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

-
+

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

Your Marylebone Village property should be working harder.

Find out exactly what your W1U property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call and we'll walk you through everything.

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•  4.8 on Trustpilot•  From 12% commission•  Live in ~3 days