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SOUTH LONDON · SE14

Airbnb & Short-Let Management
New Cross

Maximise your rental income with fully managed short- and mid-term lets.

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New Cross
40%
avg. revenue uplift

vs long-let

THE NEW CROSS SHORT-LET MARKET

What demand actually looks like in SE14

3.7

Avg. guest stay (nights)

38%

International guests

20%

Business travellers

82%

Weekend occupancy

77%

Weekday occupancy

Sept–June

Peak demand

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why New Cross earns more

New Cross's identity is built around Goldsmiths, University of London, which brings a steady, academic-year-shaped stream of visiting researchers, open-day parents and graduation guests. The area's live music venues and independent pubs have kept it a genuine draw for younger travellers, while neighbouring Deptford and Greenwich extend the appeal for leisure stays. Direct rail links into London Bridge keep the area well connected despite sitting outside Zone 2.

New Cross market overview

New Cross market overview

Average daily rate

£85 – £150

Avg. occupancy rate

77 – 83%

Best months

September – June (Goldsmiths academic year)

Key demand drivers

Goldsmiths, University of London, New Cross Gate, Telegraph Hill, Deptford, Greenwich

Typical property

Victorian terraces, ex-local-authority flats, converted houses

Uplift vs long-let

Up to
40%

SOUTH LONDON · SE14

What makes New Cross different

University and academic visitor stays

Goldsmiths, University of London drives a demand pattern shaped by the academic calendar rather than the summer tourist season, with visiting academics, open days and graduations spread through most of the year.

University and academic visitor stays

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

85.3 %

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

Deptford and Greenwich leisure guests

New Cross's live music scene and proximity to Deptford's markets and Greenwich's attractions give it a genuine leisure draw for guests who want a lower-cost, less touristy South East London base.

Deptford and Greenwich leisure guests

HOW IT WORKS

Live in days, not weeks.

1
First call

First call

15 minutes

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

2
Property setup

Property setup

~3 days

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

3
Start earning

Start earning

+41% avg. revenue uplift

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

COMPLIANCE

What New Cross landlords need to know

Regulations in New Cross fall under the London Borough of Lewisham and the standard Greater London short-let framework. We handle the detail — here's what matters.

THE 90-NIGHT RULE

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.

HOW IT WORKS

The detail, upfront

How much can my New Cross property earn on Airbnb?

-
+
A well-presented one-bedroom apartment in New Cross typically generates £2,000–£3,600+ gross per month, depending on the property's specification, exact location and seasonality. Units closest to Goldsmiths or New Cross Gate station achieve the strongest and most consistent demand.

Is short-term letting allowed in New Cross?

-
+
Yes. New Cross follows London's standard 90-night rule for entire-home short-term lettings. You can generally let your property for up to 90 nights per calendar year without planning permission. If you intend to exceed this limit, planning consent may be required from the London Borough of Lewisham. Staymo monitors your bookings and helps keep your property compliant.

How quickly can you get my property live?

-
+

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

-
+

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

-
+

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

Your New Cross property should be working harder.

Find out exactly what your SE14 property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call and we'll walk you through everything.

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