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EAST LONDON · EC1Y

Airbnb & Short-Let Management
Old Street

Maximise your rental income with fully managed short- and mid-term lets.

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Old Street
40%
avg. revenue uplift

vs long-let

THE Old Street SHORT-LET MARKET

What demand actually looks like in EC1Y

4.1

Avg. guest stay (nights)

67%

International guests

48%

Business travellers

78%

Weekend occupancy

85%

Weekday occupancy

Apr–Oct

peak demand

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why Old Street earns more

Old Street is one of London's most dynamic central rental markets, combining a prime location with strong corporate, technology and international demand. Located between the City of London and Shoreditch, the area attracts business travellers, tech professionals, international visitors, relocating employees and guests looking to stay close to London's leading business, creative and cultural districts.

With Old Street Station providing excellent connections across London and easy access to Liverpool Street, Moorgate, the City and Shoreditch, the area creates particularly strong demand for both short and mid-term stays throughout the year.

Old Street market overview

Old Street market overview

Average daily rate

£165 – £270

Avg. occupancy rate

82 – 88%

Best months

April – October

Key demand drivers

Old Street Station, Shoreditch, the City of London, Silicon Roundabout, Liverpool Street, Moorgate, Spitalfields and Central London

Typical property

Modern apartments, converted warehouses, loft-style apartments, purpose-built flats and contemporary developments

Uplift vs long-let

Up to
40%

EAST LONDON · EC1Y

What makes Old Street different

Corporate and technology demand

Old Street's position at the heart of London's technology and business ecosystem creates consistent demand from business travellers, tech professionals, consultants and corporate guests. Its proximity to the City of London, Shoreditch and major offices makes the area particularly attractive to guests staying in London for meetings, projects and medium-term assignments. Strong weekday demand supports high occupancy throughout the year.

Corporate and technology demand

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

86.3 %

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

International leisure and relocation demand

Old Street's location between the City and Shoreditch, combined with its restaurants, nightlife, creative scene and excellent transport connections, attracts international visitors, couples, professionals and employees relocating to London. Guests can easily access major attractions, business districts and neighbourhoods across the capital, making Old Street a popular base for both short stays and longer visits.

International leisure and relocation demand

HOW IT WORKS

Live in days, not weeks.

1
First call

First call

15 minutes

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

2
Property setup

Property setup

~3 days

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

3
Start earning

Start earning

+41% avg. revenue uplift

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

COMPLIANCE

What Old Street landlords need to know

Regulations in Old Street generally fall under the London Borough of Islington and the standard Greater London short-let framework. We handle the detail — here's what matters.

THE 90-NIGHT RULE

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.

HOW IT WORKS

The detail, upfront

How much can my Old Street property earn on Airbnb?

-
+
A well-presented one-bedroom property in Old Street can typically earn £3,000–£4,800 per month gross, depending on its location, specification, size and seasonality. Properties close to Old Street Station, Shoreditch, the City and strong transport connections can benefit from higher nightly rates and particularly strong weekday demand from business and technology professionals.

Is short-term letting allowed in Old Street?

-
+
Yes. Old Street follows the Greater London 90-night rule. You can generally let your entire property for up to 90 nights each calendar year without planning permission. Beyond this, planning consent may be required from the relevant local council. Staymo monitors your bookings to help you remain compliant.

How quickly can you get my property live?

-
+

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

-
+

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

-
+

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

Your Old Street property should be working harder.

Find out exactly what your EC1Y property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call with our team and we'll walk you through everything.

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