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CENTRAL LONDON · SW1

Airbnb & Short-Let Management
Victoria

Maximise your rental income with fully managed short- and mid-term lets.

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Victoria
40%
avg. revenue uplift

vs long-let

THE VICTORIA SHORT-LET MARKET

What demand actually looks like in SW1

5.6

Avg. guest stay (nights)

64%

International guests

36%

Business travellers

90%

Weekend occupancy

88%

Weekday occupancy

Mar–Nov

Peak demand

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why Victoria earns more

Victoria carries three separate demand engines at once. The station moves Gatwick arrivals, coach passengers and southern commuters through it every day. Government departments and their contractors fill weekday beds. And Buckingham Palace, St James's Park and Westminster Abbey are close enough to walk to, which keeps leisure bookings strong through the weekend.

Victoria market overview

Victoria market overview

Average daily rate

£220 – £420

Avg. occupancy rate

85 – 91%

Best months

March – November, December, conference and parliamentary season

Key demand drivers

Victoria Station and Gatwick Express, Buckingham Palace, Westminster and Whitehall, St James's Park, Victoria Coach Station, Belgravia and Pimlico on foot

Typical property

Mansion block flats, period conversions, modern apartments

Uplift vs long-let

Up to
40%

CENTRAL LONDON · SW1

What makes Victoria different

Government and contract work

Departments, agencies and the consultancies that serve them sit within a few streets. Their staff arrive on secondments and project cycles that run for weeks, book early and rebook, and they treat a serviced apartment as the default alternative to a hotel.

Government and contract work

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

85.3 %

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

The airport and coach gateway

The Gatwick Express and the coach station put a large share of arriving visitors here first. First-night and last-night bookings are steady, insensitive to season and often made within 48 hours, which keeps rates firm midweek and in January.

The airport and coach gateway

HOW IT WORKS

Live in days, not weeks.

1
First call

First call

15 minutes

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

2
Property setup

Property setup

~3 days

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

3
Start earning

Start earning

+41% avg. revenue uplift

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

COMPLIANCE

What Victoria landlords need to know

Regulations in Victoria fall under the City of Westminster and the standard Greater London short-let framework. We handle the detail — here's what matters.

THE 90-NIGHT RULE

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.

HOW IT WORKS

The detail, upfront

How much can my Victoria property earn on Airbnb?

-
+
A well-presented one-bedroom apartment in Victoria typically earns £3,500–£6,000 gross per month, depending on specification and walking distance to the station. Mansion block flats with lift access perform strongly with corporate guests.

Is short-term letting allowed in Victoria?

-
+
Yes. Victoria follows London's standard 90-night rule for entire-home short-term lettings. Beyond 90 nights per calendar year, planning consent may be required from the City of Westminster, which monitors short lets closely. Staymo tracks your nights and keeps the calendar compliant.

How quickly can you get my property live?

-
+

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

-
+

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

-
+

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

Your Victoria property should be working harder.

Find out exactly what your SW1 property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call and we'll walk you through everything.

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