Airbnb & Short-Let ManagementVictoria
Maximise your rental income with fully managed short- and mid-term lets.

vs long-let
THE VICTORIA SHORT-LET MARKET
What demand actually looks like in SW1
5.6
Avg. guest stay (nights)
64%
International guests
36%
Business travellers
90%
Weekend occupancy
88%
Weekday occupancy
Mar–Nov
Peak demand
Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.
Why Victoria earns more
Victoria carries three separate demand engines at once. The station moves Gatwick arrivals, coach passengers and southern commuters through it every day. Government departments and their contractors fill weekday beds. And Buckingham Palace, St James's Park and Westminster Abbey are close enough to walk to, which keeps leisure bookings strong through the weekend.

Victoria market overview
Average daily rate
£220 – £420
Avg. occupancy rate
85 – 91%
Best months
March – November, December, conference and parliamentary season
Key demand drivers
Victoria Station and Gatwick Express, Buckingham Palace, Westminster and Whitehall, St James's Park, Victoria Coach Station, Belgravia and Pimlico on foot
Typical property
Mansion block flats, period conversions, modern apartments
Uplift vs long-let
CENTRAL LONDON · SW1
What makes Victoria different
Government and contract work
Departments, agencies and the consultancies that serve them sit within a few streets. Their staff arrive on secondments and project cycles that run for weeks, book early and rebook, and they treat a serviced apartment as the default alternative to a hotel.

STAYMO IN NUMBERS
Average revenue uplift for owners who switch to managed short-let
Average occupancy across our managed London portfolio
Earned for London property owners to date
The airport and coach gateway
The Gatwick Express and the coach station put a large share of arriving visitors here first. First-night and last-night bookings are steady, insensitive to season and often made within 48 hours, which keeps rates firm midweek and in January.

Everything managed.
Simple, commission-based pricing
From 12% of your rental revenue
HOW IT WORKS
Live in days, not weeks.

First call
We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

Property setup
Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

Start earning
Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.
COMPLIANCE
What Victoria landlords need to know
Regulations in Victoria fall under the City of Westminster and the standard Greater London short-let framework. We handle the detail — here's what matters.
THE 90-NIGHT RULE
Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.
Leasehold & freeholder rules
Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.
Safety requirements
A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.
Tax & income reporting
Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.
HOW IT WORKS
The detail, upfront
How much can my Victoria property earn on Airbnb?
Is short-term letting allowed in Victoria?
How quickly can you get my property live?
Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.
What platforms will my property be listed on?
Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.
How does payment work?
We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.
Your Victoria property should be working harder.
Find out exactly what your SW1 property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call and we'll walk you through everything.









