Airbnb & Short-Let ManagementBaker Street
Maximise your rental income with fully managed short- and mid-term lets.
vs long-let
THE Baker Street SHORT-LET MARKET
What demand actually looks like in W1U / NW1
3.8
Avg. guest stay (nights)
66%
International guests
30%
Business travellers
91%
Weekend occupancy
82%
Weekday occupancy
June–Aug
& December
Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.
Why Baker Street earns more
Baker Street has global name recognition — and the substance behind it is real. Madame Tussauds, Regent's Park, the Wallace Collection, and a transport hub serving five Tube lines make it one of London's best-connected leisure destinations.
Landlords here benefit from demand driven by both international tourism and professional guests who value the unmatched transport access across the city.
Baker Street market overview
Average daily rate
£155 – £230
Avg. occupancy rate
83 – 87%
Best months
June – August, December
Key demand drivers
Madame Tussauds, Sherlock Holmes Museum, Regent's Park, London Zoo (proximity), Baker Street station (5 Tube lines), Wallace Collection
Typical property
Victorian mansion blocks, period conversion flats, purpose-built apartments
Uplift vs long-let
NORTH LONDON · W1U / NW1
What makes Baker Street different
Families and international tourists
Madame Tussauds and Regent's Park make Baker Street a natural base for families and international visitors. These guests typically stay 3–7 nights, book well in advance, and are willing to pay for a well-managed, well-located property.
STAYMO IN NUMBERS
Average revenue uplift for owners who switch to managed short-let
Average occupancy across our managed London portfolio
Earned for London property owners to date
Transit and professional guests
Baker Street's five Tube lines make it one of the most convenient bases in London for guests who need to travel across the city for work or leisure. Business visitors using it as a central hub between multiple meeting locations are a consistent weekday segment.
Everything managed.
Simple, commission-based pricing
From 12% of your rental revenue
HOW IT WORKS
Live in days, not weeks.
First call
We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.
Property setup
Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.
Start earning
Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.
COMPLIANCE
What Baker Street landlords need to know
Regulations in Baker Street fall under Westminster City Council and the standard Greater London short-let framework. We handle the detail — here's what matters.
THE 90-NIGHT RULE
Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.
Leasehold & freeholder rules
Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.
Safety requirements
A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.
Tax & income reporting
Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.
HOW IT WORKS
The detail, upfront
How much can my Baker Street property earn on Airbnb?
A well-presented 1-bed near Baker Street typically earns £2,200–£3,400/month gross. Five Tube lines and tourist demand make it one of the most reliably occupied postcodes in W1.
Is short-term letting allowed in Baker Street?
Yes. Baker Street falls under the Greater London 90-night rule — you can let your entire home for up to 90 nights per year without planning permission. Beyond that, apply to Westminster City Council for change of use. Staymo tracks your nights and keeps you compliant.
How quickly can you get my property live?
Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.
What platforms will my property be listed on?
Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.
How does payment work?
We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.
Your Baker Street property should be working harder.
Find out exactly what your W1U / NW1 property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call and we'll walk you through everything.