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WEST LONDON · SW6

Airbnb & Short-Let Management
Fulham

Maximise your rental income with fully managed short- and mid-term lets.

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Fulham
40%
avg. revenue uplift

vs long-let

THE Fulham SHORT-LET MARKET

What demand actually looks like in SW6

3.5

Avg. guest stay (nights)

38%

International guests

30%

Business travellers

88%

Weekend occupancy

78%

Weekday occupancy

Aug–Nov

& March–May

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why Fulham earns more

Fulham is one of London's most desirable residential postcodes — popular with young professionals, well-connected by Tube, and with a high street and local restaurant scene that keeps both short-stay guests and longer-term visitors happy. Two Premier League grounds nearby mean regular sporting event demand, while the neighbourhood's strong buy-to-let investor base makes it a natural short-let market.

Fulham market overview

Fulham market overview

Average daily rate

£135 – £195

Avg. occupancy rate

81 – 86%

Best months

August – November, March – May

Key demand drivers

Stamford Bridge (Chelsea FC), Craven Cottage (Fulham FC), Fulham Broadway, upscale residential character, District line

Typical property

Victorian terraced conversions, modern flats, purpose-built apartments

Uplift vs long-let

Up to
40%

WEST LONDON · SW6

What makes Fulham different

Football and sporting event guests

With two Premier League grounds within easy reach, Fulham sees reliable match-day demand throughout the football season. International away supporters often book short-lets over a weekend.

Football and sporting event guests

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

86.3 %

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

Professional relocations and lifestyle stays

Fulham's residential quality, excellent schools, and green spaces make it a strong market for professionals on 2–8 week stays, whether relocating to London, between properties, or on a project-based contract.

Professional relocations and lifestyle stays

HOW IT WORKS

Live in days, not weeks.

1
First call

First call

15 minutes

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

2
Property setup

Property setup

~3 days

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

3
Start earning

Start earning

+41% avg. revenue uplift

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

COMPLIANCE

What Fulham landlords need to know

Regulations in Fulham fall under London Borough of Hammersmith and Fulham and the standard Greater London short-let framework. We handle the detail — here's what matters.

THE 90-NIGHT RULE

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.

HOW IT WORKS

The detail, upfront

How much can my Fulham property earn on Airbnb?

-
+

A well-presented 1-bed in Fulham typically earns £1,900–£2,900/month gross. Football season demand reliably boosts weekend rates from August through May.

Is short-term letting allowed in Fulham?

-
+

Yes. Fulham falls under the Greater London 90-night rule — you can let your entire home for up to 90 nights per year without planning permission. Beyond that, apply to London Borough of Hammersmith and Fulham for change of use. Staymo tracks your nights and keeps you compliant.

How quickly can you get my property live?

-
+

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

-
+

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

-
+

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

Your Fulham property should be working harder.

Find out exactly what your SW6 property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call with our team and we'll walk you through everything.

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•  4.8 on Trustpilot•  From 12% commission•  Live in ~3 days