Airbnb & Short-Let ManagementHammersmith
Maximise your rental income with fully managed short- and mid-term lets.
vs long-let
THE Hammersmith SHORT-LET MARKET
What demand actually looks like in W6
3.4
Avg. guest stay (nights)
42%
International guests
48%
Business travellers
84%
Weekend occupancy
86%
Weekday occupancy
Sept–Nov
& March–May
Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.
Why Hammersmith earns more
Notting Hill has a global reputation that outstrips most London postcodes — thanks to Portobello Road, the Carnival, and the genuine character of the neighbourhood. Guests come from around the world specifically to stay here, and the mix of upscale period housing, boutique streets and vibrant market culture drives nightly rates that consistently outperform neighbouring postcodes.
Hammersmith market overview
Average daily rate
£130 – £185
Avg. occupancy rate
82 – 87%
Best months
September – November, March – May
Key demand drivers
Hammersmith Apollo (major concert venue), multinational office campus area (Disney, L'Oréal, Diageo and others), District and Piccadilly lines
Typical property
Purpose-built flats, modern apartment blocks, converted Victorian terraces
Uplift vs long-let
CENTRAL LONDON · W6
What makes Hammersmith different
Corporate weekday demand
Hammersmith has one of west London's densest concentrations of multinational offices. Business travellers, project teams, and short-term secondees make up a significant share of weekday bookings, particularly for properties within easy walking of the Tube.
STAYMO IN NUMBERS
Average revenue uplift for owners who switch to managed short-let
Average occupancy across our managed London portfolio
Earned for London property owners to date
Events and entertainment
The Hammersmith Apollo hosts major concerts and touring shows year-round. Guests travelling for shows regularly book nearby short-lets, particularly for weekend and midweek evening events.
Everything managed.
Simple, commission-based pricing
From 12% of your rental revenue
HOW IT WORKS
Live in days, not weeks.
First call
We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.
Property setup
Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.
Start earning
Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.
COMPLIANCE
What Hammersmith landlords need to know
Regulations in Hammersmith fall under London Borough of Hammersmith and Fulham and the standard Greater London short-let framework. We handle the detail — here's what matters.
THE 90-NIGHT RULE
Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.
Leasehold & freeholder rules
Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.
Safety requirements
A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.
Tax & income reporting
Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.
HOW IT WORKS
The detail, upfront
How much can my Hammersmith property earn on Airbnb?
A well-presented 1-bed in Hammersmith typically earns £1,800–£2,700/month gross. Corporate weekday demand keeps occupancy consistent even outside event peaks.
Is short-term letting allowed in Hammersmith?
Yes. Hammersmith falls under the Greater London 90-night rule — you can let your entire home for up to 90 nights per year without planning permission. Beyond that, apply to London Borough of Hammersmith and Fulham for change of use. Staymo tracks your nights and keeps you compliant.
How quickly can you get my property live?
Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.
What platforms will my property be listed on?
Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.
How does payment work?
We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.
Your Hammersmith property should be working harder.
Find out exactly what your W6 property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call with our team and we'll walk you through everything.