Airbnb & Short-Let ManagementMarylebone
Maximise your rental income with fully managed short- and mid-term lets.
vs long-let
THE Marylebone SHORT-LET MARKET
What demand actually looks like in W1U / W1G
4.5
Avg. guest stay (nights)
60%
International guests
35%
Business travellers
88%
Weekend occupancy
80%
Weekday occupancy
May–Sept
& December peak demand
Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.
Why Marylebone earns more
Marylebone has a quality of life that most central London postcodes can't match — independent shops, excellent restaurants, tree-lined streets, and immediate access to Regent's Park.
That residential appeal translates directly into short-let performance: guests come for the lifestyle, stay longer than average, and return. Harley Street's concentration of private medical practices also generates consistent demand from patients and families travelling for treatment.
Marylebone market overview
Average daily rate
£170 – £250
Avg. occupancy rate
83 – 87%
Best months
May – September, December
Key demand drivers
Harley Street (private medical tourism), Regent's Park, Marylebone High Street, BBC Broadcasting House, Oxford Street proximity
Typical property
Georgian and Victorian mansion blocks, elegant period flats
Uplift vs long-let
CENTRAL LONDON · W1U / W1G
What makes Marylebone different
Medical and professional visitors
Harley Street is the UK destination for private medical consultations, drawing patients and families from across the country and internationally for stays typically ranging from a few days to several weeks.
STAYMO IN NUMBERS
Average revenue uplift for owners who switch to managed short-let
Average occupancy across our managed London portfolio
Earned for London property owners to date
Lifestyle and leisure guests
Marylebone's village feel, Regent's Park, and proximity to Oxford Street and the West End make it a premium leisure destination. Weekend and midweek demand from both UK and international guests is consistently strong.
Everything managed.
Simple, commission-based pricing
From 12% of your rental revenue
HOW IT WORKS
Live in days, not weeks.
First call
We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.
Property setup
Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.
Start earning
Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.
COMPLIANCE
What Marylebone landlords need to know
Regulations in Marylebone fall under Westminster City Council and the standard Greater London short-let framework. We handle the detail — here's what matters.
THE 90-NIGHT RULE
Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.
Leasehold & freeholder rules
Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.
Safety requirements
A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.
Tax & income reporting
Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.
HOW IT WORKS
The detail, upfront
How much can my Marylebone property earn on Airbnb?
A well-presented 1-bed in Marylebone typically earns £2,500–£3,800/month gross. Medical tourism from Harley Street provides a consistent mid-week revenue base.
Is short-term letting allowed in Marylebone?
Yes. Marylebone falls under the Greater London 90-night rule — you can let your entire home for up to 90 nights per year without planning permission. Beyond that, apply to Westminster City Council for change of use. Staymo tracks your nights and keeps you compliant.
How quickly can you get my property live?
Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.
What platforms will my property be listed on?
Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.
How does payment work?
We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.
Your Marylebone property should be working harder.
Find out exactly what your W1U / W1G property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call with our team and we'll walk you through everything.