CENTRAL LONDON · W11 / W10

Airbnb & Short-Let Management in
Notting Hill

Maximise your rental income with fully managed short- and mid-term lets.

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Pastel pink, yellow and blue houses in Notting Hill with a pink vintage car
+40%
avg. revenue uplift

vs long-let

THE NOTTING HILL SHORT-LET MARKET

What demand actually looks like in W11 / W10

3.6

Avg. guest stay (nights)

56%

International guests

20%

Business travellers

93%

Weekend occupancy

78%

Weekday occupancy

May–June

& August–September

Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.

Why Notting Hill earns more

Notting Hill has a global reputation that outstrips most London postcodes — thanks to Portobello Road, the Carnival and the genuine character of the neighbourhood. Guests come from around the world specifically to stay here, and the mix of upscale period housing, boutique streets and lively market culture drives nightly rates that consistently outperform neighbouring postcodes.

Light living room with a cream sofa, mustard armchair and built-in arched shelves

Notting Hill market overview

Average daily rate

£175 – £280

Avg. occupancy rate

83 – 88%

Up to, vs long-let

40%

Best months

May
Jun
Aug
Sep

Key demand drivers

Notting Hill Carnival (August Bank Holiday — Europe's largest street festival), Portobello Road Market, Electric Cinema, boutique restaurants, strong aspirational reputation

Typical property

Georgian and Victorian terraced houses, garden flat conversions, period apartments

CENTRAL LONDON · W11 / W10

What makes Notting Hill different

Leisure and cultural guests

Notting Hill draws international guests who want to experience the neighbourhood as much as the city. Weekend demand is driven by Portobello Market, the independent restaurant scene and the area's boutique atmosphere. Carnival weekend is the single biggest booking peak in the area.

Red storefront of the Portobello Print and Map Shop with framed maps outside

Film and media industry stays

The area's entertainment industry connections and creative reputation attract film crews, talent on location and media professionals needing a character-rich base for extended stays.

Pastel-painted terraced houses with flower boxes and a classic Mini on a Notting Hill street

STAYMO IN NUMBERS

40%

Average revenue uplift for owners who switch to managed short-let

85.3%

Average occupancy across our managed London portfolio

£70M+

Earned for London property owners to date

Live in days, not weeks.

Get your estimate. Book a call when you're ready. We handle everything from there.

Smiling Staymo team member holding a tablet in front of the Staymo logo
01

First call

We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.

Camera on a tripod photographing a modern short-let kitchen

Property setup

Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.

02
Father playing with his young son on a yellow beanbag at home

Start earning

Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.

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Book a call
03

COMPLIANCE

What Notting Hill landlords need to know

Regulations in Notting Hill fall under the Royal Borough of Kensington & Chelsea and the standard Greater London short-let framework. We handle the detail. Here's what matters.

Greater London

90

nights per
calendar year

The 90-night rule

Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use.

Staymo tracks your nights and keeps you informed.

Leasehold & freeholder rules

Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.

Safety requirements

A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.

Tax & income reporting

Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.

FREQUENTLY ASKED QUESTIONS

The detail, upfront

How much can my Notting Hill property earn on Airbnb?

-
+

A well-presented one-bedroom flat in Notting Hill typically earns £2,600–£4,000 gross per month, depending on specification, exact location and seasonality. Carnival weekend alone can generate three to four times normal nightly rates.

Is short-term letting allowed in Notting Hill?

-
+

Yes. Notting Hill follows London's standard 90-night rule for entire-home short-term lettings. Beyond 90 nights per calendar year, planning consent may be required from the Royal Borough of Kensington & Chelsea. Staymo tracks your nights and keeps the calendar compliant.

How quickly can you get my property live?

-
+

Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.

What platforms will my property be listed on?

-
+

Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.

How does payment work?

-
+

We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.

Your Notting Hill property should be working harder.

Find out exactly what your W11 / W10 property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call and we'll walk you through everything.

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Book a call
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