Airbnb & Short-Let Management in Soho
Earn more from your property with fully managed short and mid-term lets. We handle everything — you just watch the income land.
vs long-let
THE SOHO SHORT-LET MARKET
What demand actually looks like in W1
3.2
Avg. guest stay (nights)
58%
International guests
28%
Business travellers
94%
Weekend occupancy
82%
Weekday occupancy
Apr–Jun
& Sep–Nov peak demand
Figures based on Staymo-managed portfolio and market data. Performance varies by property size, specification and exact location within the postcode.
WHY SOHO EARNS MORE
The capital's busiest postcode, seven nights a week
Central London's most vibrant postcode draws a relentless mix of guests. Its dense concentration of restaurants, bars, theatres and media companies generates year-round demand from both leisure visitors and creative-industry professionals.
Nightly rates here reflect the location premium — and consistently strong occupancy means that premium is earned week after week.
Soho market overview
Average daily rate
£170 – £250
Avg. occupancy rate
85 – 90%
Best months
Apr, May, Jun, Sep, Oct
Typical property
Period conversions, warehouse apartments, boutique flats
Uplift vs long-let
Up to 41%
CENTRAL LONDON · W1D / W1F
Two demand streams, seven nights a week.
Industry professionals on project stays
Soho is home to production companies, advertising agencies, music studios and streaming platforms along Wardour Street. Weekday guests are industry workers on project stays, visiting talent, and executives in town for pitches and shoots.
STAYMO IN NUMBERS
+42%
Average revenue uplift for owners who switch to managed short-let
81%
Average occupancy across our managed London portfolio
£70M+
Earned for London property owners to date
Visitors drawn by the West End
The West End theatres, Carnaby Street, a vibrant food scene and nightlife draw guests from across the UK and internationally every weekend. Friday–Sunday occupancy is among the highest in London.
Everything managed.
Simple, commission-based pricing
From 12% of your rental revenue
HOW IT WORKS
Live in days, not weeks.
First call
We review your property, walk through your earning potential, check compliance, and map out a clear plan. No commitment required.
Property setup
Professional photography, listing creation across every major platform, and a pricing strategy built specifically for this area. You hand over the keys. We do the rest.
Start earning
Every booking managed, every guest vetted, every turnover handled. Your income lands in your account monthly. Your dashboard shows everything in real time.
COMPLIANCE
What Soho landlords need to know
Regulations in Soho fall under Westminster City Council and the standard Greater London short-let framework. We handle the detail — here's what matters.
THE 90-NIGHT RULE
Under the Deregulation Act 2015 you can let your entire home short-term for up to 90 nights per calendar year without planning permission. Beyond that, you'd apply to your council for a change of use. Staymo tracks your nights and keeps you informed.
Leasehold & freeholder rules
Many properties here are leasehold. Check your lease before proceeding — some restrict short-term letting or require freeholder consent. We'll help you understand exactly what to look for during your first call.
Safety requirements
A Gas Safety Certificate (annual), an Electrical Installation Condition Report (EICR), and working smoke & carbon monoxide alarms. We confirm what's in place during your property assessment.
Tax & income reporting
Income from short-letting must be declared to HMRC via Self Assessment. You may be eligible for the property income allowance or Rent a Room relief — worth discussing with your accountant.
We earn when you earn
If your property is in W1D / W1F and you're not sure whether we cover it, call us. We almost certainly do.
HOW IT WORKS
The detail, upfront
How much can my Soho property earn on Airbnb?
A well-presented 1-bed in Soho typically earns £2,500–£3,800/month gross. Strong weekend premiums and near-zero vacancy keep annual returns consistently high.
Is short-term letting allowed in Soho?
Yes. Soho falls under the Greater London 90-night rule — you can let your entire home for up to 90 nights per year without planning permission. Beyond that, apply to Westminster City Council for change of use. Staymo tracks your nights and keeps you compliant.
How much does property management cost?
Our commission starts from 12% for full-time management and 18% for part-time management, calculated from the gross booking revenue. These fees cover setup and full day-to-day operations, allowing you to earn without the hassle.
We list your property on Airbnb as well as a wide variety of other leading booking platforms, maximizing your exposure and booking potential across multiple channels.
How quickly can you get my property live?
Once we have keys, photos and basic safety documentation in place, your property is typically live within 3 days.
What platforms will my property be listed on?
Airbnb, Booking.com, Vrbo, and additional platforms based on your property type. All bookings flow into one central calendar visible in your owner dashboard in real time.
How does payment work?
We collect guest payments and transfer your monthly income directly to your nominated bank account. Full revenue, occupancy and booking breakdowns are available in your owner dashboard.
Your Soho property should be working harder
Find out exactly what your W1D / W1F property could earn. Get a free, no-obligation estimate in minutes — or book a 15-minute call and we'll walk you through everything.